overview
In this course, doctors, managers of medical centers, health workers, students and graduates of medical sciences will be introduced to the knowledge and applied skills of management science and business in the field of health and will acquire the necessary capabilities in this field.
content
- Fundamentals of Entrepreneurship and innovation in health care
- Ideation and creativity
- Fundamentals of organization and management
- Management of Organizational Behavior
- Management of human resources
- Business rights
- Financial management, insurance and tax
- Business models and opportunities development
- Business models
- Development of opportunities in health care
- Team building and interaction in work teams
- Principles and techniques of negotiation
- Marketing management
- Marketing research
- Digital marketing
- Project management
- Strategic management
- Brand management
- Innovation and change management
- Performance management in medical centers
- Formulating business plans
Course Length
350 Hours (272 hours of theory + 78 hours of project).